In an increasingly digital and interconnected world every brand is a target in the trillion-dollar global counterfeiting market. YPB has developed award-winning and patented technologies that are leading the way in brand protection, providing confidence to governments, brands and consumers alike.
With a smartphone in nearly every pocket around the world, it makes sense for YPB’s technologies to be smartphone readable, delivering fast and easy certainty of authenticity to millions of people at the push of a button.
Authenticity triggers consumer engagement with every application of YPB’s industry-leading solutions. Consumers can scan products at the point of sale using their smartphone, allowing brands to harvest valuable consumer profiles from interactions and deliver targeted marketing initiatives.